Selling with Cicerone

This badge is awarded to those who have completed the Cicerone Certification Program's Selling with Cicerone course, which covers: Improving Profitability through Quality Assurance: Learners apply their beer knowledge to increase sales, reduce costs, and maximize draft beer profitability. Leveraging Beer Style Knowledge: Learners identify ways to optimize the assortment offered in different accounts, enhance beer menus, and maximize profitability. Selling Beer with Food: Learners use their knowledge of beer flavor to discover more ways to sell beer with food and empower on-premise staff with suggestive sales advice.